Twenty plc will seek to attract talented principals of those marketing services businesses as stakeholders.
Twenty plc can offer the opportunity to realise value in the business today in addition to the opportunity to remain involved.
Twenty plc is about building a team to create future value within the Twenty Group of companies
In return Twenty plc will provide a dynamic and creative environment assisted by the founding Directors, all of whom have successful records within the marketing services sector in creating businesses and shareholder value.
In selecting appropriate acquisitions, Twenty plc will apply the following investment criteria, selecting businesses that have a combination of :
- An established track record
- A stable client base with recurring revenues
- An entrepreneurial and committed management team
- A focus on marketing intelligence designed to promote "one-to-one" marketing solutions
- The scope for synergies with other group companies
Twenty plc’s acquisition strategy will focus on the following primary areas within the marketing services sector:
- Market research and customer intelligence
- Channel, market and pricing strategy
- Customer relationship management and data acquisition, analytics and modelling
- Direct marketing and digital printing
- Customer contact management
- New media and channel development; and Campaign management
