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Ian Lancaster
Chief Executive
Ian Lancaster is a successful entrepreneur with a proven ability in creating shareholder value with experience in Europe, USA and Australia.
As an investor and co-founder of Virgin Cars, in 2000 he established the "Virgin" brand in the retail car sector, developed key supplier relationships and created the first consumer branded direct car sales business using the internet. The business was sold to a trade buyer in 2004. Before this, Ian founded and developed, "The Ultimate Perspective Group", a marketing consultancy which he grew from a start-up in 1990 to revenues of £17m by 2000 and a profit before tax of £4m. The Company was successfully sold in 2000 to a trade buyer.
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